I always think it’s funny when people are deluded enough to think they aren’t swayed by advertising. (And no worries, I consider myself in that generalization.) We all want to believe that we are smarter than most, that we are in on the joke.
But let’s be honest we are all influenced in ways we don’t even know by advertising. And it’s that precise reason I always get really pumped when I am aware of an advertisement manipulating me into action. (Strange; I know.)
And recently that awkward enthusiasm made me buy a product purely because a commercial. Not because the product sounded like I would want but the ad was so entertaining I could not not buy it.
What commercial could be so appealing I would be compelled to purchase something despite not wanting and/or needing it? It’s this commercial of Kraft Milkbites. (I’m sure you’ll watch it and think it’s not that fantastic but more you watch it the funnier it becomes. At least, I think so.)
Everyone, me included, want to think they’re so savvy when it comes to media and marketing. So I find comfort in being fully aware I am susceptible to the power advertising. I think it’s important to be knocked down a couple of pegs in this smug media literate society!
Oh, and in case you are wonder Milkbites weren’t half bad. I’d definitely buy them again. So I consider the ad a win in my book!