Slogans can either be your best friend or your worst enemy. In this case, the latter: As part of Budweiser’s #UpforWhatever campaign, Bud Light recently released the following slogan on their bottle: “The perfect beer for removing ‘no’ from your vocabulary for the night.”
It didn’t take long before others began pointing out how the slogan could lead to endorsing a rape culture.
Even though Anheuser-Busch apologized for the slogan, discontinued the bottle and stated it would never condone such behavior, it begs the question as to how the slogan even got approved in the first place.
Although the #UpforWhatever campaign is intended to encourage spontaneous fun, this isn’t the first time the #UpforWhatever campaign has come under fire. The company sent a controversial St. Patrick’s Day tweet that some felt played down sexual consent.
It doesn’t matter the size of your company–put serious thought into your slogan. Think outside the box and put yourself in the outsider’s point-of-view. How will your slogan come across?