INTRODUCTION
Municipalities looking for new ways to enhance community outreach may consider using TownSq, an online software platform and mobile app designed to keep communities informed. While TownSq has traditionally been used by management companies, boards and homeowners, it has not yet been implemented by a municipality. However, the TownSq team is open to exploring how the platform can support municipal communication needs.
Here is how municipalities can use TownSq for community outreach, once the platform allows access to municipalities:
GETTING STARTED WITH TOWNSQ
It’s important to note that residents must register for a TownSq account to receive notifications. The platform does not send push notifications prompting residents to sign up, so municipalities must proactively encourage registration through their existing communication channels (e.g., website, social media, e-newsletters).
HOW TO USE TOWNSQ FOR PUBLIC INVOLVEMENT
TownSq’s features are designed to foster meaningful public engagement. The platform’s Communication Suite allows municipalities to share news, updates and event information directly with residents. For example, monthly newsletters can be uploaded as a downloadable document or attached to a push message for easy access.
For collecting community feedback, TownSq includes a digital voting feature.
- Click the “Polls & Surveys” section
- Click “Create New” and draft your question (e.g., “What improvements would you like to see for the local library?”)
- Set response options (e.g., multiple-choice or open-ended)
- Publish the poll and notify residents via the Communication Suite
In addition, forums on TownSq allow users to host discussion boards. To make these forums productive, you should create guidelines for constructive discussions and assign moderators to answer questions and enforce the rules.
HOW TO USE TOWNSQ FOR EMERGENCY COMMUNICATIONS
Emergency preparedness and response are critical functions that TownSq also supports. The platform’s push notification feature allows immediate alerts for emergencies such as severe weather or road closures. To use it:
- Go to the “Notifications” section
- Click “Create New Notification” and select “Emergency Alert”
- Write the alert (e.g., The intersection of X and Y will be closed today from 4-6 p.m.)
- Select the audience and send.
One thing to keep in mind is the cost of text messaging varies based on the municipality’s size, so budgeting considerations are necessary.
Since only registered users receive alerts, municipalities should continue using traditional channels to reach non-registered residents.
TownSq also enables users to create directories of emergency resources that are accessible to residents. These directories should include shelter locations, important contact numbers and utility company details. For better organization, you can set up dedicated channels for specific types of emergencies, such as infrastructure issues or public health crises.
ADD EVENTS AND REMINDERS TO THE COMMUNITY CALENDAR
TownSq’s community calendar can help municipalities organize and promote local events. A centralized calendar can include municipal meetings, local events and important deadlines, ensuring residents have easy access to this information. To further increase engagement, the calendar allows residents to RSVP to events and receive automated reminders.
Municipalities also can collaborate with local organizations to highlight community activities. In addition, you can schedule recurring reminders for important dates, such as tax deadlines or permit renewals, to help residents stay informed and compliant.