(MADISON, Wis.)—To better align with the evolution of the fuel and retail industry, the Wisconsin Petroleum Marketers and Convenience Store Association (WPMCA) is now the Wisconsin Fuel and Retail Association (WFRA).
“As our membership continues to evolve, and similar rebranding is being done across the country, we felt like the timing was right for the change,” WFRA President & CEO Matthew Hauser said. “We look forward to remaining a strong voice and resource for our industry.”
The change was announced at the association’s annual convention, which took place April 11 in Lake Delton.
WPMCA, founded in 1926, has more than 300 members that operate more than 2,000 stores across the state and employ almost 30,000 people.
For more information about WFRA, http://wfra.org/.
Resulting Media Coverage:
- WisBusiness (April 24, 2023): Wisconsin Fuel and Retail Association: WPMCA Rebrands as Wisconsin Fuel and Retail Association (WFRA)
- InBusiness (April 25, 2023): WPMCA Announces Rebrand as WFRA