I’m stunned by the poor quality of the 5-Hour Energy commercials I see on TV. If you’re not familiar with the product, it’s a little bottle of liquid that contains as much caffeine as a cup of coffee.
The production value of these spots reminds me of a high school A/V club. It’s almost like the video team tried to make the commercials bad, but I doubt that’s the case.
Check out this commercial. Poor lighting, bad actors and ugly graphics come to mind for me.
Yet, the product sells, so the spots must be resonating with the intended audience. Maybe people are so groggy that they don’t care?