A mission that has taken more than nine years brought NASA to headlines across the globe this week for the first time in a long time.
The New Horizons Spacecraft achieved the first ever flyby of Pluto and sent photographic evidence back to Earth. This long mission will continue on until the spacecraft runs out of power around the year 2030. We can only imagine the other spectacular images the spacecraft will send to us during the remainder of its mission.
This headlining mission is a great example of how long the placing process of media coverage can take. Although NASA had the luxury of creating their own timeline, getting your story published involves patience, persistence and perfect timing. If you’re wanting to place a story, press release or guest blog post, be willing to dig deep, think hard and be mindful. Good things come to those who wait.