(MADISON, Wis.)—Brady Mallory, an Emmy Award-winning broadcast journalist, will serve as the grand marshal of the 24th annual Madison St. Patrick’s Day Parade, which will take place at 1:30 p.m. Sunday, March 17 on the Capitol Square.
“As we near the 25th anniversary of running the St. Patrick’s Day Parade in Madison, we are excited to bring live music, floats and plenty of family-friendly festivities to the Capitol Square,” Joe Herr, event spokesperson and member of the organizing committee, said. “The parade has always been about giving back to the community, and we continue to do that each year.”
Mallory currently serves as a nightly TV anchor and reporter on Channel 3 and FOX47. Before Madison, he worked at KELO, the CBS affiliate in Sioux Falls.
At noon on the day of the parade, the Dane County Shamrock Club will raise an Irish flag in the Capitol Rotunda. That will be followed by a raffle drawing at the corner of Wisconsin Avenue and Mifflin Street at 1:20 p.m.
Similar to past years, the free event will traverse counterclockwise around the Capitol Square, exiting at East Washington Ave. Proceeds will benefit the University of Wisconsin Carbone Cancer Center, Gigi’s Playhouse-Madison and Logan’s Heart and Smiles.
For more information about the parade, visit https://www.stpatsmadison.org/.
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Resulting Media Coverage:
- Channel 3 (Feb. 12, 2024): News 3 Now’s Brady Mallory to Serve as Grand Marshal of Madison’s St. Patrick’s Day Parade
- Madison Magazine (March 4, 2024): 22 Ways to Celebrate St. Patrick’s Day in Madison
- The Verona Press (March 8, 2024): Madison’s 24th Annual St. Patrick’s Day Parade is March 17
- WKOW (March 14, 2024): Madison Leprechaun ‘Sean Patrick’ Works to Spread Cheer
- NBC 15 (March 13, 2024): Weekend Events Coming to the Madison Area
- Wisconsin State Journal (March 15, 2024): 15 Great Ideas for Your Weekend in and Around Madison
- Channel 3 (March 15, 2024): News 3 Live at Four
- Channel 3 (March 15, 2024): News 3 Now at Five
- WKOW (March 17, 2024): Madison St. Patrick’s Day Parade Celebrates It’s 24th Year
- NBC 15 (March 17, 2024): Madison St. Patrick’s Day Parade Sees More Floats Than Ever Before