Today is my birthday. When you get older, you care less about the gifts and more about the company, and that’s certainly true for me (although I do want that new Polaroid camera).
I realize that’s not too dissimilar from business. Of course clients and customers want results, as they should, but they also care about the company or consultants with whom they do business. That’s especially true with a commodity product or service.
So, thank you for coming to my birthday party, but no gifts are necessary.