Big Brothers Big Sisters of Dane County Launches ‘It Takes Little to Be Big’ Campaign to Champion Youth Mentorship in Greater Madison

Posted on by Taylor Kennedy

(MADISON, Wis.) – Big Brothers Big Sisters (BBBS) of Dane County is launching a bold new brand campaign, “It Takes Little to Be Big,” to challenge the myths and shift perceptions of mentoring. It also aims to demonstrate why now, more than ever, mentorship is critical to the success of kids today.

During the six-week campaign, which will run from Feb. 1 to March 15, BBBS is looking to recruit at least 100 new volunteer “Bigs,” especially those from diverse backgrounds. Currently, about 200 children are on the waitlist for a mentor.

“We believe in the power and promise of youth, especially those in Dane County,” Big Brothers Big Sisters of Dane County CEO Sandy Morales said. “We want the community to know that serving as a Big doesn’t require much time or expertise. At the end of the day, it doesn’t take much to make an impact on a kid’s life.”

BBBS is kicking off the campaign with a happy hour event from 5:30 to 7 p.m. at Lake Louie Brewing in Verona. The event will include drinks, snacks and raffle prizes.

To learn more, visit: https://www.bbbsmadison.org/be-big-now.

About Big Brothers Big Sisters of Dane County

Big Brothers Big Sisters operates under the belief that inherent in every child is the ability to succeed and thrive in life by providing long-term, consistent mentoring between adult volunteers (Bigs) and children (Littles), ages 6 through 18. The positive relationships we help facilitate throughout Dane County have a direct and lasting effect on the lives of young people.

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