INTRODUCTION
TikTok is a valuable tool to target younger audiences with creative marketing. According to Statista, the platform has 88% brand awareness among social media users in the United States.
TikTok reports that most users who interact with brands on the platform not only feel more connected with the brand, they also have been inspired to shop when they had no plans to do so.
Longer videos and additional effects are a few of the recent changes. Here is a look at what’s new in TikTok in 2022.
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