Author: Brian Lee

Transference of Money During COVID-19 Pandemic

Posted on by Brian Lee

In a high school science class, I remember learning that energy is never created or destroyed. Instead, it changes from one form to another–this is the First Law of Thermodynamics.

In some respects, the same law can be applied to our economy. While many individuals and businesses are suffering financially, many individuals and businesses also are flourishing financially. It’s not like money disappeared; rather, it moved from one segment to another.

Here are some examples of the transference of money during the COVID-19 Pandemic. If your business has been negatively affected by the pandemic, is it possible to pivot, diversify or shift directions?

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Why Internal Integration is Important in Marketing

Posted on by Brian Lee

How often does a company announce the release date for a product, only to have to revise it when it’s clear it won’t meet the deadline? That’s just one consequence of the marketing department not being aligned with the other departments and vice-versa.

In other words, marketing, sales, finance, production, development, procurement and other internal functions all need to be integrated. Think of Steve Jobs and how design to him was equally important as function. In an interview with Fast Company, an Apple senior designer and user experience evangelist said, “Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better.”

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When Suppliers and Buyers Become Your Competitors

Posted on by Brian Lee

Porter’s Five Forces model can help you understand the competition you face, especially as you enter a new market. Three of the forces–direct competition, new entrants to the market and indirect competition–should be obvious. The other two–suppliers and buyers (customers)–are often not.

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