In journalism, the inverted pyramid approach to writing stories calls for putting the most important information in the first paragraph (the “lede”). Other details then follow this paragraph in descending order of importance.
If you want your audiences to watch your videos on platforms like TikTok and Instagram, then you need to follow this approach by putting the most captivating part, which is called the hook (usually the end of the video), at the beginning. Continue reading “Use the Inverted Pyramid Approach for TikToks and Reels”
A zipper merge is a traffic pattern that is supposed to have cars merge into one lane, one after another, when they reach a certain point. In theory, it should reduce congestion and minimize delays, but in practice, it usually does anything but.