Joining the Revelation team as our spring intern is Lena Skowronek. She will graduate this semester from the University of Wisconsin with a degree in marketing and business management. Hailing from Hopkins, Minn., Lena has experience in marketing through several internships.
Author: Brian Lee
How Retail Stores Can Avoid Deceptive Price Advertising
When I read that Menards (Wisconsin’s version of Home Depot) was fined $4.25 million for deceptive practices for its rebate program, my first thought was, “What took so long?”
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Don’t Use AI to Replicate Posts Across Social Channels
I attended recently an AI summit in which one of the speakers suggested taking one piece of content and using an AI tool to replicate it across all of your social media channels. The rationale was that AI could save you time by not having to manually create each post multiple times.
However, there is a major flaw in that recommendation. Since your social media channels should be communicating to different audiences, you should NOT have the same posts on all of your platforms. Rather, each platform should have messages tailored to its intended audience.
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