FOR IMMEDIATE RELEASE
Feb. 23, 2018
Contact:
Taylor Kennedy
taylor@revelation.agency
New York’s Burgrito’s Opening on Monroe Street
(MADISON, Wis.)—Burgrito’s, a new eatery that features the famous burger-burrito creation, is scheduled to open Friday, March 16 at 1835 Monroe St., its fifth location and first outside the State of New York.
“We feel Madison, because it’s a college town and has a diverse food scene, is a perfect fit for a Burgrito’s,” Darin Laby, co-owner of Burgrito’s, said. “We look forward to serving and being a part of the community.”
The menu includes burgers, burritos, salads, vegetarian and vegan options and even dessert burritos. Its signature menu item is the Burgrito, consisting of a hamburger with American cheese, bacon, fries, chipotle sauce, lettuce, tomato and onions wrapped up in a flour tortilla. The Burgrito is also available as a Veg-Rito, which contains a vegan burgrito, veggie burger, vegan chipotle sauce, along with fries, lettuce, tomatoes and onions.
All entrees cost less than $10, and the family-friendly menu also includes a kid’s menu.
Tim Varley, who leads the Bethpage location, will serve as the initial general manager.
An invitation-only party will take place before the grand opening.
About Burgrito’s
Established in 2015 by brothers Darin and Lawrence Laby, Burgrito’s signature item is the burger-burrito. It now has five locations (Brooklyn, N.Y., three on Long Island, N.Y. and Madison, Wis.). Please visit www.burgritos.com.
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Resulting Media Coverage:
- The Cap Times (Feb. 25, 2018): “Burger-burrito hybrid restaurant headed for Monroe Street“
- WISC (Feb. 26, 2018): “Burgrito’s will open on Monroe Street“
- InBusiness (Feb. 27, 2018): “New combination burger/burrito restaurant opening in March“
- Badger Herald (March 20, 2018): “Burgrito’s serves Madison as delicious replacement on Monroe Street“
- Isthmus (March 22, 2018): “Are you there, God? It’s me, burgrito“
- Wisconsin State Journal (April 12, 2018): “Burger + burrito + fries makes for ideal ‘Burgrito’“
- The Cap Times (May 10, 2018): “Yeah, I Ate That: Why choose between a burger and a burrito when you can have a Burgrito?“