INTRODUCTION
An e-newsletter is a relatively easy marketing tool for basically any business. It is a permission-based form of marketing, meaning subscribers MUST opt in; in other words, do NOT add people to your list without their permission. Also, keep in mind that subscribers are likely already familiar with your product or service, so talk to them that way.
E-NEWSLETTER TIPS
- Keep it short. Readers do not want to be overwhelmed with too much text scattered throughout the email. Keep your content organized and short (e.g. through 1-2 sentence paragraphs and bullet points). You can always link to longer articles on your website.
- Make it relevant. The worst thing is to turn your e-newsletter into a series of ads. Provide value to your subscribers in the form of content that matters to them.
- Be consistent. Your subscribers will expect similar content in each email. Stick to a tight, consistent theme. If you need to stray from that idea, create a whole new e-newsletter with different subscribers.
FOR MORE INFORMATION
Revelation PR, Advertising & Social Media manages digital marketing for clients in several industries. Please contact Brian Lee, brian [at] experiencerevelation.com or 608-622-7767.