Public Relations
aka public relations companies, PR firms
Media Relations
- Earn press coverage for your organization
- Develop messages and perform media training
- Serve as your organization’s spokesperson
- Host press conferences and other media events
Reputation Management and Crisis Communications Management
- Maintain and protect your brand
- Shape public perceptions
- Rebuilt trust in you and/or your organization after a negative event
- Re-establish your reputation
- Manage online reviews
Issues Management, Public Involvement
- Resolve local, federal and legislative issues
- Set up editorial board meetings
- Engage your customers and stakeholders
- Plan and oversee events and public meetings
Marketing and Advertising
aka media buying, ad buying, marketing agency, advertising agency
Advertising
- Build awareness for your brand, product or services
- Media buying: Buy ad space for print, TV, radio and online
- Script and produce TV and radio commercials
- Design print and billboard ads
- Write ad copy and slogans
Marketing
- Create and execute promotions
- Organize direct mail and e-mail marketing
- Perform market research and secret shopping
- Execute influencer marketing
Social Media and Digital Marketing
aka social media consulting, Internet marketing, web marketing, online marketing
Social Media
- Integrate social media tools with PR and advertising strategy
- Engage your audience and maintain top-of-mind awareness
- Monitor what’s said about your brand or product
Digital Marketing
- Execute search engine optimization (SEO)
- Execute paid search engine marketing (SEM) and remarketing campaigns on Google, Facebook and AdRoll
- Execute and manage social media advertising campaigns on Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter and WeChat
- Develop content marketing campaigns
Creative
aka graphic design firm, creative marketing agency
Graphic Design
- Develop your brand and corporate identity
- Design logos, business cards, etc.
- Construct tradeshow displays and marketing collateral
- Conceptualize product packaging
Multimedia
Website
- Build and design websites
- Manage and update websites
Multimedia
- Script and produce videos
- Script and produce webinars
Guest Speaking
Keynote and breakout topics include:
- Public relations
- Crisis communications
- Reputation management
- Digital marketing
- Social media
- Business apps
- Entrepreneurship